Digital Marketing Jobs Interview Questions & Answers

Digital Marketing  Jobs Interview  Questions & Answers

What is digital marketing? Digital marketing, popularly known as online marketing, is a very tricky strategy which uses internet and digital communication to promote a brand or company or business to connect with potential customers.

Types of Digital Marketing – Search Engine Optimization (SEO) – Mobile Marketing – Affiliate marketing – Marketing Analytics – Pay per click – Social media marketing – Search Engine Marketing (SEM) or Paid Marketing – Content Marketing – Email Marketing – E-commerce Marketing

Difference between keywords, and keyword research in digital marketing? Keywords is  a word or group of words used by an internet user entered in the search bar of a search engine as a search query. Keyword research is a process of searching, analyzing and prioritizing the search terms that are used by internet users in search engines and using the researched data to achieve certain goals, such as search engine marketing, social media marketing and other.

Types of keywords according to length? There are 3 types of keywords according to length: – Short tail keywords – Mid-tail keywords – Long-tail keywords

What are on-page and off-page search engine optimization (SEO) ? On-page SEO: Techniques & strategies employed to optimize factors within the website to improve site ranking in search engine result pages is called On-Page SEO. Off-page SEO: Techniques & strategies employed to optimize factors that are outside the website to improve site ranking in search engine result pages is called off-page SEO.

What are different types of paid search marketing?  – Pay-per-click (PPC) – Search ads – Social Ads – Display Ads – Video Ads – Gmail sponsored ads – E-commerce ads – Remarketing/Retargeting – Affiliate marketing