The Smile Designers SEO Case Study
What Exactly is SEO?
Search Engine Optimization (SEO) is a crucial process that involves optimizing a website’s technical configuration, content relevance, and link popularity. The primary goal of SEO is to increase a website’s visibility, relevance, and popularity among users, leading to better search engine rankings. This process involves strategic planning, advanced technical SEO techniques, and relevant, informative content. By utilizing effective SEO strategies, businesses can ensure that their websites are easily discoverable to potential customers and achieve their marketing goals.
Prior To SEO
The Smile Designers came to us in January of 2023, with some online presence. They wanted to improve their local presence by increasing organic rankings, traffic to their website and increase clientele. At the time they signed on for our SEO services they had 25 keywords ranking on the first page of major search engines.
According to one study, 28.5% of searches go to the #1 spot on Google – that’s the first listing on the first search engine results page. In the industry, it’s known as the first rank – that’s where we get our name from!
We identified how excel customers were searching through spacious keyword research.
We directed & implemented an SEO campaign that involves on-page and off-page optimization around their targeted keyword terms.
We ensured that all name, address, and phone number information was correct, complete and persistently across key sites, involving top tier directories such as Google My Business (GMB) and Bing Local.
We created and distributed videos regarding the business.
What We Do To It?
- The Experts You Would Expect, and some you may not.
- We Find Even The Tiniest Details Fascinating.
- Our team eats, sleeps, and breathes search engine optimization. We’re constantly monitoring changes to Google’s algorithm, improving our content creation, and reaching out to new partners – all in an effort to ensure our clients beat their competitors for relevant keywords.