Traditional vs Digital Marketing in 2022??
To begin with, Marketing is a very essential part of business. It helps the owner to grow dramatically. Marketing means showcasing and advertising yourself to the world. Without marketing you can’t make the audience aware of your product & service and definitely if they don’t know about your product or service they won’t show any interest in your brand. Marketing involves researching buyer’s persona and turning prospects into leads.
There are 2 types of marketing
1.Traditional Marketing 2. Digital Marketing.
Talking about Traditional Marketing, it involves marketing through offline sources for example:-
- Print media ( Newspaper, Billboards, Posters)
And many more:-
Moving ahead, traditional marketing was used in older times when there was no internet. It has been around since 1500 BCE (before common era) till date .Nowadays the things have changed people are more interested in moving graphics, videos etc. Traditional does not provide any fixed return over investment(ROI). So, with the help of digital marketing we can provide all services that users are interested in today.
Digital Marketing is the latest form of marketing which uses various techniques like Creation and Content Marketing, Video Marketing, E-commerce Marketing, SEO, SMM, PPC and many more. It was started around 2007 is one of the most crucial part of the business. This kind of marketing gives an expected ROI. In this we can target a vast audience anywhere in the world. In addition, it is budget friendly and can be edited whenever the user wants.
How is it Beneficial for Our Business in 2022?
Digital marketing can be done through online advertisement, Promotional videos, Social Media promotion etc. DM can also be used in brand building, making a brand is very difficult there is no doubt but using digital marketing the things have become easier. By putting forward various articles online and staying in touch with the audience through social media platforms can help in building a steady brand image for any business.
Difference between Traditional vs Digital Marketing
Customer Engagement and Buying intent
The other factor involved in marketing is customer engagement and their buying intent.Traditional marketing has a physical approach to the audience which is very static and slow whereas in Digital marketing it aims to make a conversation via various digital mediums ensuring consistent approaching of new customers.
Moreover, the ultimate goal of marketing is to generate revenue which benefits the business.Not only this digital marketing forces the user to buy the product from targeted audience whereas traditional marketing the audience targeted is huge and is scattered.
In traditional marketing the paperwork done is too much. There are piles of hard copies, the customer can only read as in comparison to digital marketing there is no paperwork, only soft copy is created and the user can enjoy the videos, graphic images, which can be accessed anytime anywhere according to the customer requirement.
Techniques used in Traditional Vs Digital Marketing
Techniques in Traditional Marketing
1. Flyer marketing
2. Billboard marketing
3. Door-to-Door marketing
4. Newspaper Marketing
5. Broadcast Marketing
Flyer marketing is one of the most commonly used tools in today’s world.It is very cost effective and provides a tangible reminder of the particular business. Moreover, they can be designed and printed on very short notice if there is a need for urgent advertisement. Flyers are compact and can be printed in huge quantities so that it can target a mass audience.
Billboard Marketing – Traditional Marketing Process
Billboards have been around over a century and still work wonderfully today as it is hard to not notice them. Further more, currently with advancement billboards have also been updated accordingly as it is a digital era so nowadays billboards also come in digital form which mean they show moving pictures and videos to lure the audience. In todays world most the people spend their time in cars to travel from one place to another so it is not possible for them to unnoticed the catchy content. No matter how big they are and how advanced they get, they do not provide the expected ROI. They can only be used by established businesses like Nykaa, Amazon, Flipkart and many more which have already created their name.
Door To Door Marketing – Traditional Marketing
Among all the traditional marketing techniques door to door marketing is very difficult as it involves a human being carrying your advertisement.This kind of marketing has no fixed number of customer as the person explaining your product has knowledge about it or not moreover is he/she is behaving well with customer and does the person have appropriate convincing power in him. Additionally, sometimes it is very beneficial as a particular customer gets full attention from the salesman and the customer gets to clear their doubts about the product and in the end, they tend to buy it.
Newspapers are one of the most ancient ways of marketing. Not only this, They have been around since early 1600. Newspapers ads were very important in older times whereas nowadays with digitalization they are less in use. In today’s world newspaper ads are very expensive only established MNCs can afford. Moreover, they target all the age groups which could lead to deflection for example if a contraceptive company advertise their product which comes under 18+ but due lack of age group selection it might affect the under age group. Not only this, the advertisement is very static it might lose the audience interest.
Broadcasting marketing helps in targeting Local and National audiences by making interesting commercials on radio and television. A Company can create and sell creative advertisements to make their brand awareness. When the buyer hears and sees your advertisement it intrigues them to search your name and contact you to learn more.
Techniques in Digital Marketing
Organic Marketing – Digital Marketing Process
An organic marketing strategy generates traffic naturally to your business over time, without using any paid advertising or sponsored post. Anything you don’t spend money on directly like blog posts, unpaid tweets and Facebook updates falls under the umbrella of organic marketing.
Thing you should take care of while doing organic marketing
- Analyze the traffic habit of your targeted audience
- Build your own content library to boost your traffic
- Optimize your website for organic search
- Share your content of the website on most popular social media
Organic marketing strategy
- Content optimization
- GMB (Google My Business)
A Paid marketing or Digital Marketing is nothing but paying to promote your business through digital platforms such as Google, YouTube, Social Networking sites (Facebook, Instagram and many more).Paid marketing can help companies in various ways like Brand awareness, encourage customer engagement, traffic specific audience, optimize and measure their campaigns .
Paid Advertising strategy
- PPC (pay per click)
- Social media ads
- Video marketing
- Display Marketing