Top 10 Most Popular Search Engines

Search Engines

In today’s digital era, people prefer to search online as they get results immediately instead of going to expertise physically. After opening a web browser, they explore a search engine first before finding any question. As users do not know the specific website for getting information on an exciting topic, they search on online search engines. Many search engines have been introduced and are famous for their unique features, and every search engine is popular according to demographic and requirements.

Naver, Seznam, CC search, and Swisscows are examples of the online search market; however, in this article, top 10 most popular search engines worldwide are going to be mentioned. In the top 10 most popular search engines, Google has the highest percentage in the search market, following Amazon, Yahoo and Bing. In the top 10 most popular search engines, Ecosia, Baidu, Yandex, and DuckDuckGo hold lower ranks. However, these are still well recognised in this internet world. Ecosia is a charity search engine that works for the environment, DuckDuckGo focuses on privacy, and Baidu holds 70% of the single-country search market in China.

How Search Engines Work:

SERPs (Search Engine Result Pages) are shown when 3 important elements are carried out by search engines such as crawling, indexing, and ranking.

Crawling: it can be defined as finding the URLs related to users’ keywords in search engines and then searching the content of those URLs.

Indexing: it checks that all information should be shown on SERPs as per the query of searchers or, in other words, all the pages must be available on the user’s display. 

Ranking: this focuses on ranking all the URLs found through crawling by the most accurate or qualitative information to the least. 

Top 10 Most Popular Search Engines: 


Google is a Search Engine used for searching information online. Google holds the first position from the top 10 most popular search engines. It is an American Company founded in 1998 by Sergey Brin and Larry Page, students of Stanford University in California. In 2003, Google’s headquarters were established in Mountain View, California. After a year, it was offered to the public for the first time. These days, Google ranks at the top as above 90% of people worldwide use it for search. This search engine is more popular in the United States, India, Germany, South Korea, United Kingdom and also holds the number one position on Social Media.

Google Crawler : Googlebot


Yahoo (Yet Another Hierarchical Officious Oracle) was launched in 1994 by two electrical engineers Jerry Yang and David Filo. It is the second most popular search engine from the top 10 most popular search engines. It started with features: a search engine, email service, a directory, and a new section. But after some years, this firm suffered a lot due to a lack of future vision and missed opportunities. Then Microsoft and Google offered to sell the company, but Yahoo turned it down. But eventually, it was sold to Apollo Global Management in May 2021.

Crawler: Slurp Bot 


Microsoft Corporation was a creator of Bing, launched in 2008. The motive to create Bing is to make it a decision engine by providing more relevant information on search pages and satisfying the original query of people. In 2010, after the arrangements with Facebook gained popularity and became the second largest search engine in the United States. Bing also offers rewards to the users as whenever people use it; they will get points that go towards gift cards. 

Crawler: Bingbot


Amazon, also known as A9, was launched in 1994 by Jeff Bezos by selling books in a garage. It is also one of the most popular search engine from the top 10 most popular search engines. The name Amazon was taken from the world’s largest river Amazon in South America. It is an iconic example of e-commerce and the retailing industry. Besides, above 60% of online users search for online products on Amazon. In addition, it holds 41 subsidiaries and brands, and people can even buy full-size homes, animals, and cars here. 

Crawler: Amazon Bot


DuckDuckGo was founded in 2008 by Gabriel Weinberg in Valley Forge. It provides online privacy and security to users, such as personal information, IP address, personal profile of a user, or cookies that are not used by this search engine. Moreover, it delivers the same search to all; however, other search engines use the user’s history and show the result according to that. Today, over 80,000 searches are achieved by it so far daily.

Crawler: DuckDuckBot


In 2000, Arkady Volozh founded Yandex in Moscow, Russia; its web crawler is Yandex Bot. It is the 6th most popular search engine from the top 10 most popular search engines. It was created to handle not only up-to-date learning skills but also to search in many languages. It is like a Russian copy of Google. Yandex offers plenty of features like; mail, maps, images, videos, and many more. This platform is more prevalent in Ukraine, Kazakhstan, Turkey, and Belarus.

Crawler: Yandex Bot


Baidu was incorporated by Robin Li and Eric Xu in 2000, headquartered in Beijing’s Haidian DIstrict. Baidu uses Baiduspider to crawl the information. This search engine targets the Chinese today; it holds China’s search market by around 70%. Google is banned in China, but it works the same as Google, providing several services such as products, internet-related, and AI (Artificial Intelligence). It holds the 6th position in the world for searching. Except for China, it is more used in Russia, Germany, and South Korea.

Crawler: Baiduspider


Christian Kroll launched Ecosia in 2009. He completed his study in Business Administration. To get business models inspiration, he travelled worldwide with positive social influence. Eventually, he decided to work on planting trees and protecting the rainforest by getting funds through Ecosia. This search engine has donated millions of euros to save environment projects and planted over 66 million trees. Currently, Ecosia has more than 8 million users because it provides privacy, transparency, and users rated it better than Google on Trustpilot.


AOL is an American Web Portal that stands for America Online, founded in 1989 in Dulles, Virginia. This search engine previously provided the service only for Apple Computer’s Macintosh and Apple II machines, but in 1993 expanded to include Microsoft Corporation’s Windows OS. AOL provides not only clear and direct answers in a short span but also accurate search results. It now has over 1.5 million users per month.

Crawler: SmarterChild

In 1996, Garret Gruener and David Warthen founded in Berkeley, California, also known as Ask Jeeves. This platform not only allows users to search in the natural language instead of using keywords, but also its algorithm gives priority to expertise instead of popularity. In addition, is a business-focused search engine that offers other sites’ products, information, and services. Moreover, users can find many tools on it like; dictionary, weather. It has been gaining popularity continuously, and till now has over 30 million searches. 



Search engines play a crucial role in increasing the traffic to the website, so users should choose the search engines carefully; as I have mentioned, the top ten search engines in which Google, Amazon, and Bing are the top in user’s preferences. All the search engines have uniqueness, so searchers choose them according to their needs. For example, if users need up-to-date information or better results for their search results, Google is a better option because more web addresses or URLs are stored in the Google index. However, for those who need privacy, DuckDuckGo is a good option as it provides privacy and security. In Yandex, searchers can search in multiple languages.Moreover, if one wants to develop a business in China, Baidu is the best option to grow a business. Ecosia is preferred by those who wish to contribute to the environment. In addition, American Online is better for those who want clear and accurate answers to their query immediately. Entrepreneurs use as it shows other sites’ products and services too. So, I have mentioned the top 10 best search engines that are famous in the market, but all of them have the same goal to provide more accurate and clear results.

  1. How to become a digital marketer?

To become an digital marketer, a person mainly should have knowledge of SEO (Search Engine Optimization), PPC (Pay-Per-Click), SMM (Social Media Marketing), content writing, email and mobile marketing. You can get the best digital marketing course as well as certification in digital marketing from the best firm PPC Frames in Mohali.

  1. What is included in digital marketing and how does it work?

The main motive of Digital Marketing is to make people aware online about products and services by using different digital communication Forms. It includes not only SEO, SMM, SMO, PPC, affiliated marketing, copywriting, email and mobile Marketing, but also text messaging. 

  1. Career opportunities in digital marketing?

In digital marketing, there are many positions in which individuals can apply for. Such as digital marketer, search engine optimizer, social media marketer, content writer, email marketer.

  1. Which is the safest search engine?

Startpage, searX, Qwant, Swisscow, MetaGer provide security and privacy, but DuckDuckGo currently has gained popularity in terms of being the safest search engine. 

  1. Has India created any search engine?

Qmamu is an Indian search engine which was launched on 26th January on Republic Day. It has many features including images, videos, news, shopping and can be searched for any information in multiple languages.

  1. What is SERPs?

SERPs or SERP is a result of a user’s keywords on a search engine. In other words, after entering keywords on a search engine many URLs or web addresses are displayed with many pages on a browser that are called Search Engine Result Pages. 

  1. What are keywords?

Keywords are the thought or query of a person that he uses to find an answer online through a search engine.For example, Where is PPC Frames in Mohali? So these are keywords to find the location of PPC Frames in Mohali. Basically, there are 3 types of keywords: short tail, mid and long tail keywords.

  1. Types of SERP?

When users search for information then search engines show mainly 2 types of SERPs; organic and paid advertisement. 

  1. What is paid advertising or paid search result in digital marketing?

In general words, marketers have to pay to show the advertisement on the top of SERPs (Search Engine Result Pages) is called paid advertising or paid search result. PPC; Pay-Per-Click is the right example of paid advertising.

  1. What is the organic result in SERPs and organic traffic?

Organic results can be defined as the listings which are shown naturally as the result of keyword search and the content of these listings has quality as well as follows the guidelines of search engines; however, when users click on these listings called organic traffic.

  1. What are the parts of a search engine homepage or SERP?

The Search engine Result Page mainly shows the paid search ads first, following this, Google my business (GMB), organic search results, then Google ads, and at the last, related searches.

  1. What is website traffic?

Visitors who visit the website are called website traffic, growing in numbers of website traffic make online business more popular as they become aware about the product and services when they visit the online site of business. 

  1. What is the oldest search engine?

Archie search engine is the oldest one, invented by Alan Emtage in 1990.

  1. What is organic marketing?

Organic marketing refers to improving traffic for your website naturally without paying for advertisement. Such as up to date content, blogging, images, case study and proper SEO (Search Engine Optimization)  are the great examples of organic marketing. This type of marketing takes time to get results.

  1. Difference between a browser and a search engine?

A browser is a software which helps to show the result of questions or queries or illustrate  the information that users ask for; search engine is a website used through the browser which helps to find the results or answers. Chrome, Mozilla Firefox, safari, internet explorer are the browsers; however, Google, DuckDuckGo, Bing are the examples of search engines.

  1. What is SEO and SMM?

SEO refers to Search Engine Optimization. It helps to increase organic traffic by enhancing the visibility of products and services online. In other words, increasing the website traffic organically by improving the ranking of the website through following the guidelines of search engines whereas SMM means Social Media Marketing, it is also a tool to promote the business using different social media platforms such as facebook, instagram. 

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