Paid Marketing is one of the important marketing strategies in Digital Marketing. To apply Paid Marketing strategy in Google Ads, one must have a comprehensive understanding of the theoretical and practical implementation using the attachment. Pay Per Click (PPC) is an important marketing strategy to target the audience looking for your product/service on the search network. Are you preparing for interview? Are you looking for PPC Question/Answers for Fresher’s Interview? Here are some of the PPC Questions/Answers for Freshers interview:
Ques. What is PPC?
Ans. pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked
Ques. What is the difference between direct marketing and branding?
Ans.
| Direct Marketing | Brand Marketing |
|---|---|
| Direct marketing is directed to drive an individual action (clicks, conceptions, purchases) and is 100% assessable. | Brand marketing is directed to build trust in, and attention of, your brand – and is frequently unmeasurable. |
| This type of marketing is running ads on Google, Instagram, or Facebook, or paying to sponsor a newsletter. | It is funding a little league game, creating amazing ideas and social media, doing podcast tours, or buying advertising board space. |
Ques- What do you understand by quality score?
Ans- Quality score is a recognition meant to give you a sense of how well your ad quality compares to other advertisers. A quality score between 8-10 is considered very good
Ques- What is the PPC job role?
Ans- A PPC job role typically refers to a position in the field of digital marketing that focuses on managing and optimizing pay-per-click advertising campaigns.
The primary responsibility of a PPC professional is to create and manage online advertising campaigns across various platforms, such as search engines (e.g., Google Ads), social media (e.g., Facebook Ads), and display networks.
Ques- What is Google Ads Double Serving policy?
Ans- The Google Ads Double Serving policy is a guideline entrenched by Google to prevent advertisers from displaying multiple ads for the same or closely related content simultaneously on the search results page. This policy aims to ensure a fair and competitive advertising environment by preventing any single advertiser from monopolizing the ad space and potentially providing a poor user experience.
Ques- Have you used your expertise to help your company’s content rank higher in search engines?
Ans- Yes, I helped my company’s content rank higher in search engines. Here are some tips:
- Understand your online customers.
- Use keywords on your website.
- Refresh your page content often.
- Gain referrals from other websites.
- Use meta tags in your content.
- Stay up to date on the latest SEO techniques.
Ques- What is DFA?
Ans- DFA refers to “DoubleClick for Advertisers” which is a platform developed by Google that allows advertisers to direct and track their digital advertising crusades.
Ques- What is Ad Trafficking?
Ans- Ad trafficking involves the process of setting up, managing, and distributing digital ads across numerous ad networks, websites, and platforms.
Ques- What do you mean by search terms?
Ans- Search terms, also known as keywords or search queries, are particular words or phrases that individuals enter into a search engine when looking for information, products, or services online.
Ques- What is a converted click?
Ans- A converted click refers to a situation where a user clicks on an advertisement and completes a wanted action or goal on the advertiser’s website. This action is normally referred to as a conversion.
Ques- List some of the Google Ad Extensions.
Ans- Some of the Google ad extensions include:
- Price Extensions
- Location Extensions
- Review Extensions
- Call Extensions
- Message Extensions
- Sitelinks
- Callout Extensions
- Promotion Extensions, and many more…
Ques- What is the difference between managed and automatic placements?
Ans-
| Managed Placements | Automatic Placements |
| With these placements, you have direct control over where your ads appear. | These placements allow your ad to be seen on all placements available for your settings on social media apps, and Audience Network. |
| You can select placements based on relevance to your target audience or the specific content of the website or app. | Automatic placements use machine learning to optimize your ad delivery and maximize exposure to relevant audiences. |
| Managed placements give you more control but require manual selection and ongoing management of specific placements. | This option provides broader reach and convenience as Google’s system automatically selects and manages your placements. |
Ques- What does On-Schedule Indicator (OSI) mean?
Ans- The on-schedule indicator (OSI) is an exact measurement of delivery status for networks that are build to pace based on anticipated traffic.
Ques- What are the different sizes of display Ads?
Ans- The different sizes of display ads are as follows:
- Medium Rectangle (300×250 pixels)
- Leaderboard (728×90 pixels)
- Wide Skyscraper (160×600 pixels)
- Large Rectangle (336×280 pixels)
- Half Page (300×600 pixels)
- Billboard (970×250 pixels)
- Mobile Leaderboard (320×50 pixels)
- Mobile Medium Rectangle (300×250 pixels).
Ques- What are the different types of access levels in AdWords?
Ans- The different types of access levels in Adwords are:
- Account Owner
- Admin
- Standard Access
- Read-Only Access
- Email-Only Access
- Billing Access
Ques- What is Price Extension?
Ans- A price extension is an ad extension in Google Ads that allows advertisers to exhibit a list of products or services along with their corresponding prices within their text ads.
Ques- How can you improve Conversion Rates?
Ans- Here are some strategies and best practices to help improve your conversion rates:
- Optimize Landing Pages
- Streamline The Conversion Process
- Enhance Website Performance
- Implement Clear And Compelling CTAs
- Improve website Trustworthiness
- Personalize User Experience
- Optimize Ad Campaigns
- Analyze Ans Test
Ques- What benefits does remarketing offer?
- Increased Conversions
- Improved Ad Relevance
- Enhanced Brand Recall
- Targeted Audience Segmentation
- Cost-Effectiveness
- Cross-Selling And Upselling Opportunities
- Ad Frequency Control
Ques- Explain different types of Billing Strategies.
Ans- Different types of billing strategies:
- In manual Payments, advertisers add funds to their accounts before their ads run.
- Automatic Payments involve linking a valid payment method (such as a credit card) to the advertiser’s account.
- Monthly Invoicing: Monthly invoicing is available to eligible advertisers who have a history of consistent and significant ad spend.
- Prepaid or Postpaid: Some advertising platforms offer the option of prepaying for advertising credits. Advertisers can purchase a specific amount of advertising credits upfront and use them to fund their campaigns.
Ques- What do you mean by PPC Marketing?
Ans- PPC Marketing stands for “Pay-Per-Click” marketing, which is a form of online marketing where advertisers pay a fee each time their ad get clicked.
Ques- What is Google Quality Score?
Ans- Google Quality Score is a standard used by Google Ads to assess the quality and applicability of ads and keywords in an advertiser’s campaign. It plays a significant role in determining an ad’s position on the search engine results page (SERP) and the cost per click (CPC) for the advertiser. The lowest score IS 1 and 10 being the highest.
Ques- Is PPC only appropriate for big brands?
Ans- No, businesses of any size can use the benefits of PPC. The paramount aspect of a PPC campaign is to find the right keywords that are relevant and targeted.
Ques- What is actual CPC?
Ans- CPC is the final amount you’re charged for a click.
Actual CPC (Cost Per Click) = (AdRank to Beat/QS)+$0.01
Ques- What are PLA Ads (Shopping Ads)?
Ans- PLA Ads (Shopping Ads) stand for product listing ads.
Ques- What is conversion tracking in Google Ads?
Ans- Conversion tracking in Google Ads helps you find out what happens after a user clicks on your ad. It helps you identify how well your ad campaign is performing and offers data relating to lead generation, sales, downloads, email sign-ups, and other key actions for your business. This way it helps you optimise your keywords, bids, ad text, etc.
Ques- CPC, PPC, CPM, CTR, ROAS and CPV stands for?
Ans- Below mentioned are their full forms:
- CPC- Cost Per Click
- PPC- Pay Per Click
- CPM- Cost Per Miles or Cost Per Thousands
- CTR- Click Through Rate
- ROAS- Return On Ad Spend
- CPV- Cost Per View
Ques- What is the formula of CTR?
Ans- (No. of impressions/No. Of clicks)*100
