PPC Questions/Answers for Fresher’s Interview

Paid Marketing is one of the important marketing strategies in Digital Marketing. To apply Paid Marketing strategy in Google Ads, one must have a comprehensive understanding of the theoretical and practical implementation using the attachment. Pay Per Click (PPC) is an important marketing strategy to target the audience looking for your product/service on the search network. Are you preparing for interview? Are you looking for PPC Question/Answers for Fresher’s Interview? Here are some of the PPC Questions/Answers for Freshers interview:

Ques. What is PPC?

Ans. pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked

Ques. What is the difference between direct marketing and branding?


Direct MarketingBrand Marketing
Direct marketing is directed to drive an individual action (clicks, conceptions, purchases) and is 100% assessable.Brand marketing is directed to build trust in, and attention of, your brand – and is frequently unmeasurable.
This type of marketing is running ads on Google, Instagram, or Facebook, or paying to sponsor a newsletter.It is funding a little league game, creating amazing ideas and social media, doing podcast tours, or buying advertising board space.

Ques-  What do you understand by quality score?

Ans- Quality score is a recognition meant to give you a sense of how well your ad quality compares to other advertisers. A quality score between 8-10 is considered very good

Ques- What is the PPC job role?

Ans- A PPC job role typically refers to a position in the field of digital marketing that focuses on managing and optimizing pay-per-click advertising campaigns.

         The primary responsibility of a PPC professional is to create and manage online advertising campaigns across various platforms, such as search engines (e.g., Google Ads), social media (e.g., Facebook Ads), and display networks. 

Ques-  What is Google Ads Double Serving policy? 

Ans- The Google Ads Double Serving policy is a guideline entrenched by Google to prevent advertisers from displaying multiple ads for the same or closely related content simultaneously on the search results page. This policy aims to ensure a fair and competitive advertising environment by preventing any single advertiser from monopolizing the ad space and potentially providing a poor user experience.

Ques- Have you used your expertise to help your company’s content rank higher in search engines?

Ans- Yes, I helped my company’s content rank higher in search engines. Here are some tips:

  •  Understand your online customers.
  • Use keywords on your website.
  • Refresh your page content often.
  • Gain referrals from other websites.
  • Use meta tags in your content.
  • Stay up to date on the latest SEO techniques.

Ques- What is DFA?

Ans- DFA refers to “DoubleClick for Advertisers” which is a platform developed by Google that allows advertisers to direct and track their digital advertising crusades.

Ques-  What is Ad Trafficking?

Ans-  Ad trafficking involves the process of setting up, managing, and distributing digital ads across numerous ad networks, websites, and platforms.

Ques-  What do you mean by search terms?

Ans-  Search terms, also known as keywords or search queries, are particular words or phrases that individuals enter into a search engine when looking for information, products, or services online.

Ques-  What is a converted click?

Ans-  A converted click refers to a situation where a user clicks on an advertisement and completes a wanted action or goal on the advertiser’s website. This action is normally referred to as a conversion.

Ques-  List some of the Google Ad Extensions.

Ans-   Some of the Google ad extensions include:

  • Price Extensions
  • Location Extensions
  • Review Extensions
  • Call Extensions
  • Message Extensions
  • Sitelinks
  • Callout Extensions
  • Promotion Extensions, and many more…

Ques- What is the difference between managed and automatic placements?


Managed PlacementsAutomatic Placements
With these placements, you have direct control over where your ads appear.These placements allow your ad to be seen on all placements available for your settings on social media apps, and Audience Network.
You can select placements based on relevance to your target audience or the specific content of the website or app. Automatic placements use machine learning to optimize your ad delivery and maximize exposure to relevant audiences.
Managed placements give you more control but require manual selection and ongoing management of specific placements.This option provides broader reach and convenience as Google’s system automatically selects and manages your placements.

Ques-  What does On-Schedule Indicator (OSI) mean?

Ans- The on-schedule indicator (OSI) is an exact measurement of delivery status for networks that are build to pace based on anticipated traffic.

Ques- What are the different sizes of display Ads?

Ans- The different sizes of display ads are as follows:

  •  Medium Rectangle (300×250 pixels) 
  • Leaderboard (728×90 pixels) 
  • Wide Skyscraper (160×600 pixels) 
  • Large Rectangle (336×280 pixels)
  • Half Page (300×600 pixels) 
  • Billboard (970×250 pixels) 
  • Mobile Leaderboard (320×50 pixels) 
  • Mobile Medium Rectangle (300×250 pixels).

Ques- What are the different types of access levels in AdWords?

Ans- The different types of access levels in Adwords are:

  • Account Owner
  • Admin
  • Standard Access
  • Read-Only Access
  • Email-Only Access
  • Billing Access

Ques- What is Price Extension?

Ans-  A price extension is an ad extension in Google Ads that allows advertisers to exhibit a list of products or services along with their corresponding prices within their text ads.

Ques- How can you improve Conversion Rates?

Ans- Here are some strategies and best practices to help improve your conversion rates:

  • Optimize Landing Pages
  • Streamline The Conversion Process
  • Enhance Website Performance
  • Implement Clear And Compelling CTAs
  • Improve website Trustworthiness
  • Personalize User Experience
  • Optimize Ad Campaigns
  • Analyze Ans Test

Ques-  What benefits does remarketing offer?

  • Increased Conversions
  • Improved Ad Relevance
  • Enhanced Brand Recall
  • Targeted Audience Segmentation
  • Cost-Effectiveness
  • Cross-Selling And Upselling Opportunities
  • Ad Frequency Control

Ques- Explain different types of Billing Strategies.

Ans- Different types of billing strategies:

  •  In manual Payments, advertisers add funds to their accounts before their ads run.
  • Automatic Payments involve linking a valid payment method (such as a credit card) to the advertiser’s account.
  • Monthly Invoicing: Monthly invoicing is available to eligible advertisers who have a history of consistent and significant ad spend.
  • Prepaid or Postpaid: Some advertising platforms offer the option of prepaying for advertising credits. Advertisers can purchase a specific amount of advertising credits upfront and use them to fund their campaigns. 

Ques-  What do you mean by PPC Marketing?

Ans- PPC Marketing stands for “Pay-Per-Click” marketing, which is a form of online marketing where advertisers pay a fee each time their ad get clicked.

Ques- What is Google Quality Score?

Ans- Google Quality Score is a standard used by Google Ads to assess the quality and applicability of ads and keywords in an advertiser’s campaign. It plays a significant role in determining an ad’s position on the search engine results page (SERP) and the cost per click (CPC) for the advertiser. The lowest score IS 1 and 10 being the highest.

Ques- Is PPC only appropriate for big brands?

Ans- No, businesses of any size can use the benefits of PPC. The paramount aspect of a PPC campaign is to find the right keywords that are relevant and targeted.

Ques- What is actual CPC?

Ans-   CPC is the final amount you’re charged for a click.

Actual CPC (Cost Per Click) = (AdRank to Beat/QS)+$0.01

Ques- What are PLA Ads (Shopping Ads)?

Ans- PLA Ads (Shopping Ads) stand for product listing ads.

Ques- What is conversion tracking in Google Ads?

Ans- Conversion tracking in Google Ads helps you find out what happens after a user clicks on your ad. It helps you identify how well your ad campaign is performing and offers data relating to lead generation, sales, downloads, email sign-ups, and other key actions for your business. This way it helps you optimise your keywords, bids, ad text, etc.

Ques- CPC, PPC, CPM, CTR, ROAS and CPV stands for?

Ans- Below mentioned are their full forms:

  • CPC- Cost Per Click
  • PPC- Pay Per Click
  • CPM- Cost Per Miles or Cost Per Thousands
  • CTR- Click Through Rate
  • ROAS- Return On Ad Spend 
  • CPV- Cost Per View

Ques- What is the formula of CTR?

Ans- (No. of impressions/No. Of clicks)*100

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